Our Values
We’re not your typical food company.
Our products are sold in grocery stores all over the continent, on the shelf next to a lot of other brands. Some of them are even organic brands. But there’s one thing that makes us stand out from the crowd. Our values as a company come from our values as people first, and they’re ideals we hold near to our hearts. Read on:
- We are fiercely independent: Arran and Ratana built this family company from the fertile, organic ground up. We haven’t “sold out”—and we don’t intend to.
- We make organic food because we believe deeply in sustainability: Arran grew up hearing his father say these words often “Always leave the soil better than you found it." It’s become one of our guiding principles, and it affects every element of our business today.
- We are creative and a little quirky: We belly dance at work. We spend break time digging in the corporate garden. We sing in meetings. A lot.
- We believe in humanity: We believe if you treat people well, they will treat you well in return. So that’s how we lead our lives and run our business. Our people seem pretty happy with that.
- We really, really love food: seriously. We bake in our spare time. We spend our winters dreaming up all the wonderful recipes we’re going to cook up with our summer gardens. We like to stop by the test kitchen—often. And we can’t stop snacking on cereal and granola bars and toaster pastries around here. You’re welcome to come by and try some.
What Others are Saying
"I just want to say that I really enjoy your breakfast cereals. I also wanted to say "Good on You" for your commitment to organics and the earth. I hope more companies follow your lead.
Give yourselves a pat on the back."
Garth Tohms
